Guicho Palma

Guicho is a Mexican-Salvadoran multidisciplinary artist based in Los Angeles, CA, whose work is shaped by his cross-cultural heritage. His art spans directing, photography, design, and lighting, all unified by a storytelling approach that explores identity and cultural hybridity. Palma’s skill set and technical expertise have led him to contribute to numerous high-profile campaigns, where his unique perspective shines. Each project reflects his deep connection to the communities and cultures that have influenced him.