We bridge the gap between culture and the curious. We observe and ideate; interpret patterns of behavior and challenge our own ideas. STADE isn’t modern football hype or extra noise; STADE is lived experience, community, stories.
Services
Our capabilities are broad but connected through storytelling. Meeting clients where they are to tell compelling and genuine human stories is what we do.
Approach
Our approach is flexible and collaborative. We like to ask questions and ideate, focusing on people and behaviors, culture, and place. We think big and hone in on what sticks. We work best when we use our combined skillsets to see things differently and approach ideas creatively.
1
Research & Strategy
Understanding context, people, behaviors, and places. Figuring out the right story to tell and how. Digging into cultural context, competitive landscape, and audience behavior.
2
Concept
Ideating, exploring, and conceptualizing to set the overall vision. We push on the strategy and pull on the narrative that works best.
3
Production
Executing, making, creating, game day. Collaborating with our network of partners.
4
Delivery
Bringing it all together — assets are refined, assembled, and brought to life.
5
Continuity
When applicable, carrying on a relationship, iterating, and consulting.
Team
STADE is a small, intentional team. Everyone brings their own unique perspective to the table.We work together on all projects; trust and comfort are key. We use our extended network to scale up the team when we need to.
Jasmine Lopez Vieyra
Producer
A Los Angeles native with Mexican roots, Jasmine is a producer with a background in photography and a natural eye for detail. She brings curiosity, care, and a critical perspective to every project she's a part of — always pushing for the best version of the work. From set to post, she moves fluidly across every stage of a project, adapting to whatever it needs. Driven and dependable, she's a self-starter from start to finish
Cody McCullough
Design Director
Cody is a Canadian designer who leverages branding, design, and strategic thinking to bridge the worlds of sporting culture and global culture through digital platforms. Driven by a commitment to thoughtful design and collaboration, Cody's work empowers organizations to connect meaningfully with their audiences, extending the reach of sports culture in the digital landscape.
Nigel White
Business Development + Administrator
Originally from the DMV area and now based in Miami, Nigel combines academic expertise with hands-on experience. With an undergrad from American University and a master’s from Georgetown University, Nigel brings a well-rounded perspective to his role. Focused on ensuring smooth operations and efficient project management, he is a key driver of the agency’s success.
Rigo Ramirez
Creative Director
Rodrigo is a versatile, multi-talented professional that thrives in any production setting. The Paraguayan, now residing in Los Angeles, has a keen eye for detail and an unwavering commitment to storytelling through visual art.
Ethan White
Founder, Creative Director
Ethan is a former professional footballer, turned international sport and lifestyle photographer and creative director. A DMV native, currently residing in NYC, has dedicated his post-playing career to providing visual context to the growth of global sport and culture.
Keggen Griffith
Art Director
Keggen is an art director located in Brooklyn with a decade of experience in brand building and art direction. Her focus is on crafting compelling stories and finding human truths through all of the noise. Her work highlights the space where creativity, sport, and culture meet.
Ethan White
Founder, Creative Director
Ethan is a former professional footballer, turned international sport and lifestyle photographer and creative director. A DMV native, currently residing in NYC, has dedicated his post-playing career to providing visual context to the growth of global sport and culture.
Rigo Ramirez
Creative Director
Rodrigo is a versatile, multi-talented professional that thrives in any production setting. The Paraguayan, now residing in Los Angeles, has a keen eye for detail and an unwavering commitment to storytelling through visual art.
Nigel White
Business Development + Administrator
Originally from the DMV area and now based in Miami, Nigel combines academic expertise with hands-on experience. With an undergrad from American University and a master’s from Georgetown University, Nigel brings a well-rounded perspective to his role. Focused on ensuring smooth operations and efficient project management, he is a key driver of the agency’s success.
Keggen Griffith
Art Director
Keggen is an art director located in Brooklyn with a decade of experience in brand building and art direction. Her focus is on crafting compelling stories and finding human truths through all of the noise. Her work highlights the space where creativity, sport, and culture meet.
Cody McCullough
Design Director
Cody is a Canadian designer who leverages branding, design, and strategic thinking to bridge the worlds of sporting culture and global culture through digital platforms. Driven by a commitment to thoughtful design and collaboration, Cody's work empowers organizations to connect meaningfully with their audiences, extending the reach of sports culture in the digital landscape.
Jasmine Lopez Vieyra
Producer
A Los Angeles native with Mexican roots, Jasmine is a producer with a background in photography and a natural eye for detail. She brings curiosity, care, and a critical perspective to every project she's a part of — always pushing for the best version of the work. From set to post, she moves fluidly across every stage of a project, adapting to whatever it needs. Driven and dependable, she's a self-starter from start to finish
Roster
Our roster of collaborators is built with the intention of deepening connections, leveling up work, and creating the most talented group of creatives.